Getting Started
We’re excited about getting your campaign started! Here’s how our campaign setup process works, step-by-step!
WELCOME TO
1. Campaign Sign Up
The first step is to give us your basic studio information so we can get you into our system. This will allow our team to set up the proper landing pages, as well as integrations.
CODEMAY employs a specific, standard lead generation strategy. However every territory is different and may require some unique geographical targeting. Please put in the notes anything unique and relevant about your area.
2. Budget & Subscription
CODEMAY is a month-to-month subscription based service, kind of like Netflix or Hulu. After you’ve completed the Campaign Setup Form, you’ll be directed to a page to choose your advertising budget, and set up your subscription. We recommend not spending less than $500/mo on Google, and $1,000/mo on Facebook.
Your first month is always pro-rated from the day you sign up until the end of the month, and is set to auto-renew on the 1st of each month. Don’t worry, we’ll always remind you that your account will auto-renew, and you can cancel at any time.
Management Fees & What They Cover
Our current preferred pricing is $500/mo per platform.
Facebook & Instagram are one platform, so are not billed separately.
Ad Creation & Management
We create your ads & run them. You don’t have to worry about anything other than selling them!
Custom Landing Pages
All CODEMAY marketing clients get unlimited access to our custom landing page builder, CODEMAY CLICKS. Any landing page you need for your studio, even for non-digital marketing efforts.
Real-Time Metrics
We believe full-transparency is the best policy. Every CODEMAY marketing client gets their own account dashboard to be able to review all of the same metrics we look at. On top of that, you get a weekly recap email reviewing all of the metrics from the previous 7-days.
4. Club Management Integration
After a subscription has been set up, it typically takes about one business day to assign your account to one of our Digital Marketing Specialists. From that point it takes 2-3 business days to get everything set up from your ads and landing pages, all the way to emailing you previews of your ads. During the Setup process, we’lll be integrating with your club management program, Club Ready or MindBody. This allows us to seamlessly pass your leads directly to you. All CODEMAY leads are properly tagged when they come into your system, and we can even set up the pages to allow your leads to directly book into any intro class you offer.
5. Ad Creation & Approval
We typically use a combination of different pictures, videos, and ad copy provided to us by corporate marketing teams that have proven to be effective. It’s ultimately your call on what ads you want to run, but we will usually suggest using something that has been doing well for other studios. Locally produced content is allowed, but we ask that you run them by corporate first. Customers running presale campaigns are required to reach out to their DMS when they have hit a membership goal and are ready to change their offer. This is best done via email to your DMS.
6. Feedback
During the first few weeks to a month we encourage as much feedback as possible from you. Our ultimate gauge of success is that you’re happy with the lead volume and quality for your area. Again, communicating with your DMS is best done in writing. This is how things get done quickest and never mis-communicated.
Territories & Targeting
Quality of leads is just as important as quantity of leads. The most important thing of any campaign is converted members. You can generate tons of leads at a low cost per lead, but if they aren’t converting into members, none of it really matters. A lot of marketing vendors will expand the targeting, or widen the demographic targeting to generate more, lower-cost leads. Doing this can increase the leads volume, but often lowers the quality of the leads to a point where they don’t convert enough to generate a positive ROI.
Radius Targeting
The easiest way to target your campaign is choosing a radius around your location. This works for most campaigns, depending on the size of the territory you own. Not only do we take your territory into account, but we think with how far are people willing to travel.
Expanding the Radius
The easiest way to generate more leads in a marketing campaign is to expand the targeting. This gets your message in front of more people, who sign up. However, expanding the targeting means your message in getting in front of people who aren’t in your territory, and most likely won’t travel to you for your classes. This lowers the quality of the leads, and lowers your overall lead to member conversion rate.
Overlapping Territories
Another issue with expanding geo-targeting to generate leads is territory overlapping. Not only is the campaign going after people less likely to convert, but that campaign violates territory restrictions, and creates artificial competition between locations.